Taylor MacFarlane
May 2026 · Confidential
Freelance Services Proposal
Design.
Pages.
Events.
A proposal for creative partnership — event content, page builds, offer design, and pitch decks.
Who I Am
Background & Context
I'm a marketing strategist and creative director with deep roots in high-ticket live event production. I spent time as CMO at Health Experts Alliance — a coaching organization that helps doctors scale their practices into 7–8 figure businesses — where I owned event marketing end-to-end: strategy, content, design, and conversion.
I've also coached the Epic Mastermind community on marketing, working directly with business owners operating in the 7–8 figure range. I understand the psychology of live room closes and the infrastructure it takes to get qualified buyers in seats — and convert them.
I work fast, I work independently, and I know what event content actually needs to do. I'm reaching out because I believe I can make a real difference on your event pipeline.
Proven Results
What the Numbers Look Like
The results below are from a single recent event I produced the full content ecosystem for — email sequences, scripts, design assets, and sales collateral.
387
Live Attendees
Total registered & attended
170
Qualified Buyers
Met ICP criteria for offer
88
New Clients
Closed from this event
$2M
Revenue Generated
Programs ranging $20K–$55K
88 new clients from 170 qualified attendees — a 52% qualified close rate. From total attendance, 22.7% converted to paying clients.
52% Qualified Close Rate
What I Build
Directly Relevant Experience
Across 22 events — large-scale and intimate, live and virtual — here's what I've personally produced:
Sales & pitch deck creation for live event closes
Fast Action Bonus design & offer stack visuals
Event landing page builds — end to end
Email sequences — pre, during & post event
Instagram Story scripts & visual slide content
SMS campaign copy for event promotion
Offer slide design for room closes & webinars
Full content production across 22 events of all sizes
How I Can Help
Services & Capabilities
All work is billed at $50/hour on a project basis — no retainer, no overhead. Below is a snapshot of what I do. The only fixed estimate I'm providing upfront is for HubSpot event landing pages, since it's the most common request and the scope is predictable.
Event Landing Pages
Full builds in HubSpot — layout, copy integration, form setup, mobile QA, and CTA configuration. See scope breakdown below.
Pitch & Sales Decks
Slide design for live event closes — offer reveals, value stacks, fast action bonuses, and room-close CTA slides.
Offer Stack & Bonus Visuals
Product mockups, bonus graphics, and value stack imagery designed to hold attention and support the close.
Event Content & Copy
Email sequences, SMS copy, registration page copy, social scripts, and story content — billed à la carte by piece.
Graphic & Visual Design
One-off graphics, event branding, social assets, sponsor decks, and print materials as needed.
Marketing Strategy
Event funnel architecture, audience segmentation, messaging strategy, and offer positioning for high-ticket programs.
Estimate — HubSpot Build
Event Landing Page · Hour Breakdown
What a complete HubSpot event page build looks like, and where the time goes.
Discovery & Brief Review
Event goals, audience, offer details, brand assets
0.5 hrs
Wireframe & Layout Planning
Section hierarchy, CTA placement, conversion flow
1 hr
HubSpot Build
Page assembly, modules, custom CSS, form integration
4–5 hrs
Copy Integration & Mobile QA
All copy placed, responsive checks, CTA testing
1 hr
Revision Round (1×)
Layout, copy, or visual adjustments
1.5 hrs
Total Estimate
$400–$500 / 8–10 hours at $50/hr
Working Together
How It Works
Step 01
You share the brief
Event name, goal, audience, offer details, brand assets. Ten minutes of context. That's all I need to start.
Step 02
I confirm scope before touching anything
You get a fixed hour estimate upfront. No surprises, no scope creep. You approve it before I start.
Step 03
Fast turnaround, clean delivery
Deliverables are scoped with a clear deadline before work begins. Files, links, or live pages — ready when promised.
Step 04
One revision round included
Feedback incorporated same session. Additional rounds billed at standard hourly rate.
Let's Build Something That Converts.
Ready to talk scope on your next event, deck, or page? Reach out directly.